Last updated: 27 September 2026
This Cookie Policy explains which cookies and similar technologies pioneertours.net uses, why we use them and how you can accept, refuse or change your choice at any time.
1. Who we are
The website pioneertours.net is operated by Pioneer Tours srls, Via degli Scipioni 9, 00192 Rome, Italy (“we”, “us”). For any question about cookies or your personal data, write to contact@pioneertours.net. More information on how we process personal data is in our Privacy Policy.
2. What cookies are
Cookies are small text files that a website stores on your device. Some are necessary for the site to work; others help us understand how the site is used or measure our advertising. First-party cookies are set by pioneertours.net; third-party cookies are set by other companies whose services we use.
3. How we ask for your consent
On your first visit a banner lets you accept all, reject all or customize your choice by category. Essential cookies are always active because the site cannot work without them. Analytics and marketing cookies are only used if you allow them. Rejecting them does not limit your access to the site or to bookings.
We remember your choice for 6 months. You can change or withdraw your consent at any time with the cookie button in the bottom-left corner of every page, or here: change cookie settings.
4. Cookies we use
Essential cookies (no consent needed)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| wp_consent_functional, wp_consent_statistics, wp_consent_marketing, wp_consent_preferences | pioneertours.net | Store your cookie choice | 6 months |
| woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_* | pioneertours.net | Keep your booking and cart while you complete it | Session / up to 2 days |
| _lscache_vary | pioneertours.net | Makes sure pages with your booking details are never served from the cache to other visitors | Session |
| wordpress_*, wordpress_logged_in_*, wp-settings-* | pioneertours.net | Login for our staff only | Session / up to 1 year |
When you pay, the payment is handled by SumUp, which may set cookies needed for secure payment. See the SumUp privacy notice.
Analytics cookies (only with your consent)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors to produce statistics on how the site is used | Up to 2 years (13 months in most browsers) |
| _ga_* | Google Analytics | Keeps track of the current visit (session) | Up to 2 years (13 months in most browsers) |
Marketing cookies (only with your consent)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Measures whether a booking came from one of our Google ads | 90 days |
| sbjs_migrations, sbjs_current_add, sbjs_first_add, sbjs_current, sbjs_first, sbjs_udata, sbjs_session | pioneertours.net (WooCommerce) | Records which source (for example a search engine or an ad) led to a booking | Session |
5. Google Consent Mode
We use Google Consent Mode. Until you accept analytics or marketing cookies, Google Analytics and Google Ads do not store or read cookies on your device. They may still receive cookieless signals (for example, that a page was loaded), which Google uses only in aggregated form.
6. Other third-party content
Tour pages, the Tours page and the Contact page load Google Maps to show locations and meeting points. When these pages load, Google receives your IP address and technical information about your browser. The services above are provided by Google Ireland Limited and may involve transfers of data to Google LLC in the United States, which is certified under the EU-US Data Privacy Framework. See Google’s Privacy Policy and how Google uses data from sites that use its services.
7. Managing cookies in your browser
Besides the cookie settings on our site, you can block or delete cookies in your browser settings. If you block essential cookies, bookings may not work.
8. Your rights
Under the GDPR you have the right to access, correct or delete your personal data, to object to or restrict its processing, and to withdraw consent at any time without affecting the lawfulness of processing before withdrawal. You can also lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali, www.garanteprivacy.it).
9. Changes to this policy
We will update this policy when we change the cookies we use. The date at the top shows the latest version.
